Prima Sierra Holidays Sdn Bhd was established in 1997, specialising in domestic tourism, local tours, coach, combi & limousine rental, hotel reservations, educational tours, educational tour packages, airline- ticketing and innovative packages. We have grown to become one of the largest and most trusted travel and tour operators in Johor.

The key to our success lies with our 10 year commitment to reliability, excellent service and competitive pricing. We have gone a step further and tailored our services to the specific requirements of different travel customers. Prima Sierra Holidays now covers all aspects of corporate, group and personal travel as well as wholesale services for our business associates across the whole travel industry.

We strongly believe that our reputation lies in the future, not in the past, which means we will continue to invest in our people, our infrastructure and our services to serve you better.